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The Signal
The thinking behind the show. Insight from the team that plans, builds, and runs complex events, not just the gear that gets used.
Look Both Ways Before You Step Out: Looking Back at Virtual 2020 as we head into Hybrid 2021
The end of the first quarter of 2021 marks a full year of the events industry in a Covid world. I think this is a good time to look back at the year past, and to look forward to my view of what's next for our industry.
I am also excited to be in a ballroom again, but I don’t think we’re quite going to just jump back into where we left off when the industry froze in Q1 2020, and I don’t think we should want to.