Project Spotlight - 2024 AI Engineer World's Fair - San Francisco, CA
Talon Audio Visual was proud to support the biggest technical AI conference in San Francisco, CA - the 2024 AI Engineer World's Fair. This marquee event brought together leading AI companies, founders, VPs, and engineers, featuring over 30 companies on the exhibit floor and more than 100 speakers delivering live talks and workshops to approximately 1,500 in-person attendees and thousands more online.
Talon Audio Visual provided technical production services and oversaw all audiovisual technology for the show. We also provided the Show Caller for the General Sessions and managed a team of a dozen breakout producers and over 40 union technicians and stagehands who covered 11 different rooms.
Challenges and Solutions
The project was daunting, requiring hundreds of hours of pre-production planning. Our production team faced several challenges, including multiple sessions, mid-show program changes, and unique tech needs. Here's how we tackled them:
Managing Multiple Sessions: With 11 breakout sessions and a General Session that split and re-combined twice a day, keeping everything running smoothly was a significant task. We succeeded through careful planning and quick adjustments.
Last-minute Changes: Our team handled numerous last-minute speaker changes and content updates. This required coordination between Talon, our partners, and the many producers and technicians. It also meant many live updates to the run-of-show. Our teams coordinated with presenters and producers to ensure seamless updates without disrupting the ongoing show.
Specialty AV Needs: The tech-heavy show featured many live demos requiring rock-solid network connections, complex AV routing, and custom audio filters. Our team collaborated closely with speakers on their last-minute needs and handled these unique requirements with ease, ensuring every demo went off without a hitch.
Teamwork
The success of the event was a true team effort, involving:
Argus HD Event & Digital Productions: The AV team from Argus HD and their partners provided solid leadership and expertise.
IATSE Local 16: The union technicians and stagehands showcased their skills and dedication throughout the event, and made the show possible.
San Francisco Marriott Marquis: The Banquets and Event Services Teams at the Marquis were incredibly helpful, adjusting room setup and reset times, crew meals, and security schedules to support the production, and the in-house IT Team provided consistent network support throughout the event.
The entire production team managed the show and navigated challenges with confidence and grace. The AI Engineer World's Fair was a tremendous success, thanks to our team’s and our partners’ hard work and support. The event's complexity and scale pushed us all to grow, and demonstrated the strength of our teams. Together, we delivered an exceptional event and we are excited to deliver an even better show next year.
Production Recap: Hybrid Outdoor Graduation
As in-person and hybrid events return, here’s a little recap of an event Talon produced for the Davis Joint Unified School District.
24 Months and Beyond: The Event Industry in a Post-Social Distancing World
Many of us have written about what the next 12-18 months look like for the events AV industry, but I haven’t read much about what our industry will look like after the events industry bounces back. What happens in the next 24 months, and beyond?
Here are some of my thoughts.
Many of us (myself included, twice) have written about what the next 12-18 months look like for the events industry. It’s going to be rough, there will be a lot of video conferences, and we’ll figure out what “virtual event” really means. I think we’ll see some interesting innovation, and some people and companies will be able to make a decent, if less than typical, living. Others won’t be so lucky, and I expect some production companies won’t be in a good position, and some technicians will leave the industry. I am confident, however, that our industry will come out of this and thrive. I’ve read lots of thoughts about the short term, but I haven’t read much about what our industry will look like after the events industry bounces back. What happens in the next 24 months, and beyond?
Whenever live events come back, I expect our whole world will look a little different, and that the AV and Events industries will reflect that.
Counting on video conferencing
At the lower end of the market, Zoom, Webex, and other desktop Video Conferencing platforms are commoditizing and democratizing VC. With the news that Verizon is buying BlueJeans, we can expect more and more consumer and self-service commercial VC to be the norm. Our clients and audiences have embraced desktop VC, often entirely without AV professionals.
One rental and staging executive I talked to was worried about how to keep providing value at the lower end of the market when there are so many DIY technologies. I too often worry what value I provide when supporting Zoom or other VC calls - what is the value proposition when the end users can do it themselves. “It’s so easy” I say to myself. To this point a friend reminded me that of course it’s easy for us, this is our livelihood, but for our customers it’s a business need and worth hiring help to remove pain points. My friend offered the analogy “think about how your accountant feels doing your taxes” - it’s old hat for them, but I gladly pay for the service. While the technology is more and more consumer friendly, I think we can continue to provide value in white glove VC and remote event services, in both the short- and long-term.
The small stuff will come back first
Even before conventions and sports games and concerts can happen, I expect to see smaller events happening in smaller venues, bars, and restaurants. Audiences are starved for socializing, so I expect that companies will have small meetings, small bars will have live music, and hotels will see bookings trickle in. Humans are social creatures, and I suspect we’ll gather in small groups as soon as it’s allowed and reasonably safe to leave the house. These events will have strict in-person attendance caps, and many attendees still won’t be comfortable going out. While they won’t necessarily have much production budget, many of these smaller events will have a live-streamed or video conference component. Once the service sector returns to operation, we’ll start to see bookings for these small gigs, and a niche market for value-engineered turnkey small event VC and streaming packages.
Once a vaccine is available and wider restrictions are lifted and, we will see the return of larger events. At this higher end of the market, I expect to see changes in the way events operate, and perhaps even growth in some areas.
An evolving office means evolving events
As companies have transitioned employees to remote work for the duration of this quarantine, I have heard from business executives, tech support staff, and space planning teams that many companies, across industries, are reconsidering their office layout. The open office may no longer be trendy, and frequent or permanent remote work may become the norm at many companies across industries. Businesses that are equipped for a partially or fully remote workforce will be able to get back to work before a vaccine is ready, and will be able to quickly adapt to future challenges because the infrastructure for telework will already be in place.
““I think you could see a doubling down on the (big in-person events) where they create a ‘narnia’ in real life because everyone has been living behind a device””
The big challenge for both management and remote workers is that they see less of their colleagues in person, so connection, shared vision, and team bonding can be a challenge. All-Hands meetings and team retreats will be increasingly important to building cohesive teams and to business success. With limited time for team bonding and internal networking, the ability to gather in one room for a meeting becomes critical.
With fewer desks and less expensive real estate to pay for, operating budgets may have more room for bigger, more elaborate productions, both internally and for client- or public-facing events. An added incentive - with everyone, coworkers and clients included, working from home on a laptop, the chance to go out to an event is a great change of environment. Thus event production, scenic, and lighting can be positioned to provide a welcome sense of escapism from the home office.
“I think you could see a doubling down on the (big in-person events) where they create a ‘narnia’ in real life because everyone has been living behind a device” posited Kyle Santen of PixelForge. “More money will get poured into physical events to make up for the lack of physical connection outside of the events” because everyone has been working remotely from home.
An increased interest in escapism, wow-factor, and atmosphere makes a ripe market for Media Server makers like Disguise, GreenHippo, Watchout, and Resolume. New demands for immersive experiences, polish, and effects could lead to new opportunities for augmented reality, mixed reality, and virtual reality, both in person and online.
Even in-person events are likely to have an increased focus on the online viewer; broadcast will be less of an afterthought and more of an equal (or potentially primary) audience. With larger online audiences, and more demand to stand out with eye- catching video, more of the event may be focused on the camera, which leads to more opportunities for new video technologies, 3D graphics, and mixed reality environments.
It will be a long while before we can gather in person and events can return to some semblance of normal. We’re looking at a timeline of 12-18 months to start moving back to large gatherings, and in the meantime client needs and expectations are changing. When we’re back on production, we should be ready for an evolved events market that includes more online and video-heavy productions, both big and small, and be able to provide an increasingly immersive and exciting in-person experience. We have a lot of down time, so now is a great time to re-imagine our recurring events to make them ready for a Post-COVID world. There are lots of training opportunities, and now would be a great time to share skills you have with your friends and peers in the industry. Even if we won’t see the curtain rise on a big show for a while, we can make sure now that our shows on the 24 month horizon are ready for a revamped production environment.
Tim Kerbavaz is the Technical Director of Talon Entertainment Audio Visual.
Talon Entertainment Audio Visual provides event AV production services for private, corporate, and community events across the United States. Serving a wide range of events, from political round-tables, to Silicon Valley Tech Company Conferences, to community festivals, to automotive-industry board meetings, Talon AV provides expertise and an exemplary attendee experience.
Cover Photo by Oscar Keys on Unsplash | In-Line Photo by Joshua Hanson on Unsplash
Live from Quarantine - The New Normal of Live Events
Live Events are changing and we’d better keep up
Watching The iHeart Living Room Concert for America presented by FOX on Sunday evening, I was struck with the overwhelming sense that this is the “new normal.” This is what a live event looks like now, at least in the immediate future.
Clients have been calling me all week, assessing how to put traditionally in-person events like galas and graduations online. As an events professional, my job is to bring the expertise, technology, and teams to execute my client’s vision, whether that’s projection mapping an abandoned cement factory, holding a benefit concert in a downtown intersection, or figuring out how to hold a graduation or a gala fully online. Events bring people together over shared goals and shared connections, teach and share knowledge, reinforce social bonds, and build communities. The challenge now is how to convey to an online audience the messages and emotional impacts we experience live and in-person. This is the problem I hear over and over again among my peers, friends, and even competitors as our whole industry grapples with connecting services to our communities during COVID-19. How do we continue to educate, inspire, and bring joy to our audiences in this time of social distancing?
Live Events are changing and we’d better keep up
March 30, 2020 - Tim Kerbavaz, Talon Entertainment Audio Visual
(Published under the same title on LinkedIn Pulse)
Watching The iHeart Living Room Concert for America presented by FOX on Sunday evening, I was struck with the overwhelming sense that this is the “new normal.” This is what a live event looks like now, at least in the immediate future.
Clients have been calling me all week, assessing how to put traditionally in-person events like galas and graduations online. As an events professional, my job is to bring the expertise, technology, and teams to execute my client’s vision, whether that’s projection mapping an abandoned cement factory, holding a benefit concert in a downtown intersection, or figuring out how to hold a graduation or a gala fully online. Events bring people together over shared goals and shared connections, teach and share knowledge, reinforce social bonds, and build communities. The challenge now is how to convey to an online audience the messages and emotional impacts we experience live and in-person. This is the problem I hear over and over again among my peers, friends, and even competitors as our whole industry grapples with connecting services to our communities during COVID-19. How do we continue to educate, inspire, and bring joy to our audiences in this time of social distancing?
Virtual Events 2020 - Combining ENG with Cell Phones
The iHeart/Fox “concert” was effectively a telethon, soliciting donations for both Feeding America and the First Responders Children’s Foundation. Combining ENG-style recordings of artists performing in their homes and studios with phone camera cameos and into-the-lens host segments, the program tugged at heartstrings and brought joy and levity into living rooms across America with a relatively low-tech, but very earnest and touching format.
The broadcast was a concert in the sense that it was mostly performances of music, and it was a TV show in that it was video-based and aired on a major network. But it wasn’t pretending to be an in-person concert or a traditional TV broadcast. It was well produced, but didn’t hide the fact that much of the show was essentially home movies recorded on cell phones. It used that raw edge to remind the viewer at home that these famous performers are sheltering in place just as the rest of us are; we’re all in this together.
Event planners and clients need remote events that convey message and emotion, but that don’t mask the unprecedented nature of this current moment - COVID-19 has changed how we interact, and as event professionals we need to honor and acknowledge that.
Key Takeaways
These are some of my key take-aways from Sunday night’s program, which I think are important to taking other high-profile events online:
Engineer your event like a TV news broadcast with remote/satellite contributors.
Pre-record as much as possible to avoid connection issues with remote sites. Ideally cut the whole show Live-to-Tape, or edit offline and roll as a package. The iHeart show was not broadcast truly live, yours doesn’t need to be either.
Showcase segments from contributor’s and host’s homes.
Use broadcast cameras and equipment for key segments (hosts, live performances) whenever possible. Use cell phone videos for short shout-outs and cameos.
Avoid vertical video for longer segments, when possible. For a short shout-out or cameo, your talent will record vertically even if you tell them not to. Roll with it - it provides a level of raw “homemade” intimacy to your broadcast.
For live segments, use broadcast codecs whenever possible. If you must use consumer technologies, use “TV Magic” to make the audience experience better. (See Elton John’s “video call” with Lizzo from the iHeart broadcast.)
Don’t pretend this is a traditional in-person event broadcast; make sure to remind viewers that your talent is also sheltering-in-place.
Encourage live social media engagement, reply to comments and tweets in real time, and showcase live social engagement on the broadcast to encourage social sharing and interaction.
By embracing the raw, intimate nature of phone video and video chat, and adding just enough broadcast polish to make it easy to watch, iHeart and Fox have established a formula for a virtual event that really works. This is a formula that I expect to see replicated more and more as event planners everywhere grapple with how to take an event online. I know my clients were all watching tonight, and I look forward to the many phone calls scheduled for this week as I help my clients build on this model to make the rest of this events season happen.
A friend of mine always says that the adage “The show must go on” is a misnomer. Audiences continue to crave interaction, education and entertainment, and we continue to provide it. The show WILL go on, and we’re just keeping up.
To all my friends in production, stay strong. We’ll see the other side of this, and while our industry will be different, the show will go on. Until then, stay home, and keep streaming.
Tim Kerbavaz is the Technical Director of Talon Entertainment Audio Visual.
Talon AV provides event AV production services for private, corporate, and community events across the United States. Serving a wide range of events, from political round-tables, to Silicon Valley Tech Company Conferences, to community festivals, to automotive-industry board meetings, Talon Entertainment Audio Visual provides expertise and an exemplary attendee experience.