In the Fall of 2024, a leading tech company hosted its first in-person conference at San Francisco’s Pier 27, blending on-site and virtual experiences via the GoldCast platform. Working with our agency partners, Talon AV led the technical team across departments and vendors to make sure every technical detail was spot-on.
Comprehensive Technical Oversight
We handled a range of technical elements and departments, from Audio Visual, to Lighting, to Power, to Network.
Video & Audio: Oversaw audio building-wide, including general sessions, breakouts, and paging, and oversaw video for both in-room screens and live stream, to ensure high-quality visuals for both on-site attendees and the online audience, giving everyone a unified experience.
Network Coordination: Coordinated with the in-house IT team, AV team, registration vendor, and production teams to set up a robust network that supported both the event’s internal needs and the live stream for virtual attendees. This meant planning in advance for internet access in hard-to-reach outside locations, as well as managing multiple networks for attendees, presenters, and production staff.
Power Distribution: Carefully planned power needs between vendors and the venue’s preferred electrical vendor to supply power to everything from catering to AV to expo to lighting, ensuring everyone had a great experience.
Lighting Design: Worked closely with the design team and AVL Vendors to create lighting that not only lit up the venue but also matched the event’s branding and themes - we paid meticulous attention to color temperature, focus, and locations to light everything just right
Logistics Management: Coordinated load-in and load-out schedules with the producer and all vendors, collaborating efficiently with production teams, client, venue, and vendors to ensure timely setup and teardown.
Design-Centric Approach
Knowing the client’s focus on design, we paid special attention to elements like set design and lighting color temperature. Our aim was to create a space that was visually appealing and aligned with the event’s goals. This meant choosing lighting colors that complemented the set design, but still worked for the cameras, ensuring both in-person and virtual audiences had the best viewing experience.
Seamless Hybrid Experience
A key aspect of this event was its hybrid nature. We made sure virtual attendees felt just as engaged as those on-site. By leveraging both the GoldCast platform and YouTube, we delivered a live streaming experience that was interactive and immersive, allowing remote participants to engage with the content effectively.
Tight Onsite Window
With only 36 Hours onsite, we had 24 hours to build the event, and 12 hours to take it all down. Coordination between vendors, venue, and production teams was crucial to pulling it all together on time.
Collaborative Effort
The event’s success was a result of the teamwork between Talon Audio Visual and our Agency, Client, Venue, and Vendor Partners. Our shared goal was to bring the client’s vision to life, down to the last detail. In the end, the event was a big success, with great feedback from the client and attendees. At Talon Audio Visual, we take pride in teamwork, in managing complex technical requirements, and in keeping an eye on aesthetic excellence, ensuring every event we handle is both operationally sound and visually captivating.
